Welcome to COIN72
Internet Marketing
Welcome to Web Marketing, Spring Qtr. 2009. This website contains the pages that you will access through ETUDES-NG. You may additionally navigate the course through this website, and quickly access the lectures and assignments for each week. Please remember that your assignments follow a schedule as shown in ETUDES, where you will submit URLs to your home work - all assignments are submitted electronically through ETUDES! If you have questions, please email me, and always include COIN72 in the subject line of your correspondence.
Course information
- Course summary - please review this before you start the course
- Syllabus - course syllabus (pdf)
- Grading - course grading
- Outline - detailed schedule of topics
- Final project - description of your final or portfolio project
- Textbook - recommended for this course
Assignments
- Assignment one - Book intro and ETUDES posting
- Assignment two - Marketing basics
- Assignment three - Marketing scavenge hunt part I
- Assignment four - Marketing scavenge hunt part II
- Assignment five - Website analysis
- Assignment six - Website strategy
- Assignment seven - Designing a campaign
- Assignment eight - Managing a campaign
- Assignment nine - Web analytics
- Assignment ten - Google webmaster tools
- Assignment eleven - Search Engine Optimization (SEO)
- Final Project - Final project or integrated business plan
Outline of lectures
- Class 1 - Course overview
- Class 2 - Internet marketing overview
- Class 3 - Internet marketing examples
- Class 4 - Internet marketing techniques
- Class 5 - Website analysis
- Class 6 - Developing a strategy
- Class 7 - Campaign management
- Class 8 - Calculating ROI
- Class 9 - Website analytics
- Class 10 - Google Webmaster tools
- Class 11 - Search Engine Optimization (SEO)
- Class 12 - Integrated business / marketing plans
Tutorials and Reference Sites
- Using ETUDES - a good tutorial to start using our course management system
- DMA - The Direct Marketing Association
- More Visibility - Search Engine Optimization
- Web Marketing Today - Tips and Techniques for Web Marketing
- Constant Contact - Email Marketing and Survey Tools and Services